CB&I’s website needed to communicate the scale, technical depth, and credibility of a global energy infrastructure company with more than a century of experience. The company describes itself as a global leader in energy infrastructure, delivering storage tanks and asset solutions across oil and gas, nuclear, water, and emerging energy markets, with more than 60,000 structures completed over 137 years.
Our work helped present a highly technical organization in a way that feels clear, confident, and visually polished. The creative challenge was to organize complex service lines, markets, product information, project capabilities, and corporate messaging into a digital experience that could serve industry stakeholders, prospective clients, partners, recruits, and internal communications needs.
The site required a strong balance of brand presence and practical usability: communicating engineering expertise, global reach, safety, execution capability, and long-term reliability without overwhelming users with technical complexity. Through website design, content structure, page layout, and production support, the project helped translate CB&I’s deep industry experience into a more organized and accessible public-facing presence.
It is a strong example of design for a technical brand — where clarity, trust, scale, and precision all need to work together.
